Does Your Brand Look Trustworthy? The Basics of Good Design

We talk to a lot of founders who think branding means having a fancy logo. But if your Instagram uses three different fonts, your website is a different shade of blue, and your business cards look like a completely different company, you are confusing your customers.

Confused customers don't buy.

Consistency Equals Trust

When a customer clicks from your ad to your website, their brain is subconsciously looking for reassurance. If the colors and fonts match, they feel safe. If it looks drastically different, they feel like they clicked a spam link. Good design is simply about being aggressively consistent.

Keep It Readable

Stop using thin, cursive fonts that are impossible to read on a mobile phone. Use clear, bold typography. If a 40-year-old can't read your website text without zooming in, you are losing money.

You Don't Need to Reinvent the Wheel

Look at the most successful apps on your phone. They use white backgrounds, black text, and one primary color for buttons. At Aarazen, we don't try to make "art" when we design for businesses; we design interfaces that make it as easy as possible for your customer to give you money.